What is SEO and Can It Really Benefit My Website?

SEO is an acronym for Search Engine Optimization, a set of small procedures and practices that can be used to try to improve the search results ranking order of a website on one or more internet search engines.

Nowadays, many companies offer SEO services to small business owners, some of them claiming they have partnerships with big search companies like Google and that they know the magic tricks that can make your site instantly #1 on the search results. Both affirmations are not valid. Although you can improve your position on search results, there are no guarantees nor partnerships between search engine giants like Google and third-party companies.

Before we get into more deep discussion, it is essential to understand the two types of search results: organic and paid.

Organic results are algorithm-driven and ranked on a result page showing on the results page according to the search engine's internal policy. In opposition to that, paid results will always show first, no matter its importance, because they are ads disguised as real search results. It is an old trick to convey people to click them first, hopefully.

The best way to optimize the position of your website on search engines is to create an original website with relevant material and keep it updated. Blogs, Vlogs, and FAQs are some examples of content-driven pages that will slowly but naturally boost your site position on search engines. In spite of this, there are also some tips you can follow:


Generate Authentic And Vital Content

Creating content is a time-demanding task, and it can be hard sometimes to keep a creative mind going. But writing just for the sake of it is not an efficient strategy to improve your website's SEO. It is better to publish less but high-quality content, in opposition to high frequency and low-quality posts.

Most website hosting services let you set some keywords to associate with your website. You can aggregate one or more words into search phrases that the hosting service will embed on your website code automatically. It is essential to have these search phrases throughout your site naturally.

Be aware that search engines can identify if you create a webpage only to write keywords and search phrases, and they will penalize your website on the search results. The best way to meet this recommendation is to insert them inside the text on your site naturally.

Try not to reuse content from other sites because search engines are capable of detecting duplicate content, and that may also harm your website's reputation on the search ranking.

Also, if you copy someone else's content without their permission, you can be acting illegally. Be careful when using any content (pictures, audio, video, or text) to assure that you have the rights or have acquired the rights to do so. There are many websites dedicated to selling media or providing free content that you can legally use on your website.

Keep Your Website Updated With New Content

Search Engines tend to rank better websites that are frequently updated. An excellent way to meet this requirement is to create a blog that accepts comments from readers.


Text quantity is the number of textual words that show on your site. You can quickly meet this requirement by following these two recommendations:

Use at least 250-400 words on each of your site pages.

Add necessary information to your site's footer. It is a great place to add a link to your website's privacy policy and terms of use.

Keywords and Search Phrases

When choosing search phrases, put yourself in the shoes of your potential clients. Think of what words they would use when they need to contact you or your business. Remember that the keywords need to appear inside your website organically. Try creating search phrases with no more than four words. A good strategy is to look at which search phrases lead to a competitor's site and use the same set of words, including a small tweak to differentiate from it.

Heading tags

Heading tags - also known as H1 tags - are text marking used to indicate that an excerpt is part of a heading. The use of H1 tags is recommended on every page of your website to make it easier for the search engine to categorize pages on your site.

Use a different H1 tag for each page to help keep the website easy to navigate and to understand the purpose of each page.

Optimizing links

Links are visible portions of text that are clickable and lead to other content. Try using relevant keywords for links. For example:

Do this: Creeping normality is the new norm in America.

Instead of this: Click here to understand why creeping normality is the new norm in America.

I hope these small tips can help you with SEO on your website. Remember that the best strategy is to focus on two things: Doing the right thing regarding preserving copyright belonging to others and creating original, high-quality content that you believe has the potential do help readers and create a bond between you and them.

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